Master Plan for Tourism Development in Jaffa

The master plan for tourism development in Jaffa defines and depicts a complete tourism complex, in accordance with the principles of the National Master Plan for Tourism and Recreation (N.M.P 12).

The plan highlights the enormous tourism potential of Jaffa - an ancient port city characterized by human and architectural wealth, adjacent to Tel Aviv, and replete with a variety of tourist attractions. The wide gap between the current level of development and the possibilities inherent in Jaffa underlines this enormous potential. It is only apt that tourist development be integrated into the momentum of development that Jaffa is currently experiencing.

This study represents one component of the development and rehabilitation scheme for Jaffa - an ongoing process under the authority of the Jaffa Planning Team in the Municipality of Tel Aviv, in cooperation with the Israel Lands Authority. The integration of tourism as an integral part of this comprehensive rehabilitation process will indubitably contribute to its success.

The overall aim of the study is to illuminate the tourism element and to accord it the significance it deserves, especially from a long term perspective, so that this issue will not be lost in the fervor of accelerated development and activity. This is especially important in light of the relative preference, from an economic point of view, for residential real estate over touristoriented land use. The major function of this plan is to preserve and strengthen tourist land uses - different types of tourist accommodations, attractions, open spaces, and beaches - and to integrate them into comprehensive urban development. The basic underlying assumption is that the advancement of tourism will aid urban development, promote employment and commerce, and raise the urban standard of living.

This assumption is a component of the concept, first developed in the 1980s, that tourism serves as an impetus to urban renewal in cities undergoing processes of decline and deterioration. Rehabilitation of historic quarters, revitalization of ancient ports, conversion of impressive historic structures to hotels and tourism centers, rehabilitation and development of dynamic markets, preservation of structures and rehabilitation of facades - these are not only vital elements for tourist development but also serve as an important basis for urban restoration processes. There is no conflict between urban development and tourism; rather they complement and nourish one another. Jaffa meets these conditions and presents a unique opportunity for comprehensive planning in which tourism is accorded a significant role.